Best Practices for Creating a Political Brand

http://www.evokad.com/2012/11/best-practices-for-creating-a-political-brand/
Pinterest
http://www.pinterest.com/substance151/political-branding/
Tube
http://www.youtube.com/results?search_query=political+branding

Positive politics

http://www.youtube.com/results?search_query=Positive+politics

70 Separate Manifestos For 70 Assembly Constituencies

http://newsr.in/n/India/74w2r0cva/In-AAP%E2%80%99s-arsenal-70-manifestos-for-70-Delhi.htm

AAP has pledged that, if elected, none of its MLAs, even if one of them were to become Chief Minister, would take

1. red beacon cars, 
2. bungalows or 
3. security cover. 

http://www.news.nom.co/aap-convener-arvind-kejriwal-refuses-6731562-news/

Marketing

http://economictimes.indiatimes.com/opinion/comments-analysis/basics-of-political-marketing-to-target-young-voters-in-2014-elections/articleshow/24108727.cms?curpg=2
Site 
http://www.political-marketing.org/
Common
http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=12061
Tube
http://www.youtube.com/results?search_query=political+marketing