Clean Campaign

https://www.google.com/search?site=imghp&tbm=isch&source=hp&biw=1280&bih=600&q=Ministers+Clean+Cmapaign
https://www.youtube.com/results?search_query=Ministers+Clean+Campaign

Clean Sweep
http://www.firstpost.com/politics/a-clean-sweep-how-pm-modi-stumped-aap-cong-with-his-swacch-bharat-campaign-1740849.html

Many political goals with one campaign

1. Attempting to take Gandhi away from the Congress and and drafting Twitter-czar Shashi Tharoor, the sweet poison that the principal opposition party can neither swallow nor spit out.
2. snatching from the Aam Aadmi Party the broom, its election symbol. 
3. He is appealing to the Muslims by inviting Salman Khan and 
4. to the intellectuals by having Aamir Khan, once a trenchant critic, by his side for the oath-taking

More
http://leaderofpeace.blogspot.com/2014/10/cleanliness.html